![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3NuxfvcFtBOmJ51WGpOAxGkxmIU2TkOAQvoPgXrh_Pw9leQY_F2KMFjTFgGgrpk7o6nnIUY0CRHL5xZ_8IyE084p9UobTXw3J-FOui9akXz2-GV2wrWsJFIPVonJCp0jYIwH7TdFZq6CZ/s320/alexandra.jpg)
For example, a business professional who does a lot of formal speaking engagements might need a headshot that is more formal-looking, with a suit, full, bright lighting, and a mottled background. Yet writers usually request more informal or creative-looking shots for their bookjackets. Alexandra wanted something that wasn't quite corporate, but also "non-biking" or "non-Olympic," since she's not trying to promote her biking, but her more professional side.
We took a few different types of photos, and this one is my favorite. It's approachable, but kind of cinematic in a way. It presents her in a professional way, but with a bit of creativity that links her image with the fact that she has such a diverse and interesting background. And I think the gaze on her face portrays that too. It seems to say, "ask me about how I was in the Olympics."
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