She came to me for headshots because she needed a photo to go along with her bio summary for various print and online materials whenever she speaks somewhere, sends a press release, or any other 2016-related use. I get a lot of requests for this type of headshot and always ask what the majority of uses it will be for, as well as what the person is trying to portray.For example, a business professional who does a lot of formal speaking engagements might need a headshot that is more formal-looking, with a suit, full, bright lighting, and a mottled background. Yet writers usually request more informal or creative-looking shots for their bookjackets. Alexandra wanted something that wasn't quite corporate, but also "non-biking" or "non-Olympic," since she's not trying to promote her biking, but her more professional side.
We took a few different types of photos, and this one is my favorite. It's approachable, but kind of cinematic in a way. It presents her in a professional way, but with a bit of creativity that links her image with the fact that she has such a diverse and interesting background. And I think the gaze on her face portrays that too. It seems to say, "ask me about how I was in the Olympics."
